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Systemic change in discriminatory displaying men and women in advertising

Department 58 – International Relations
Department 58 – International Relations


Updated 23-12-2014
  • region changed

RegionNational coverage
Title of the ProgrammeLet´s give (wo)men a chance
Title of the ProjectSystemic change in discriminatory displaying men and women in advertising
Number of the Project245
Project Promoter


Name of Local Partner(s)

Open Society

Advertising Standards Council (Slovakia)

Council for Radio and Television Broadcasting

Society for Internet Advertising

Objective of the Project

The project reacts to the abundance of discriminative advertisements in the Czech public space. Sexism in advertising and media is a frequently seen, but by society so far neglected, phenomenon. Following the experience of both the project implementer and the partner organizations we choose to change the practice of supervising and self-regulatory advertising authorities that do not take advantage sufficiently of the competencies which the present legislature enables as our key goals. At the same time, we will engage the public, so that not only it learns properly about this problem, but also takes part in solving it. The project’s goal is a more sensitive judgment of sexism in advertisements by the regional trade authorities and the adoption of a media ethic codex by a number of media institutions. The project also introduces the problematic aspects of sexist advertising to the public and offers concrete possibilities and tools how to react to it.

Approved grant

79 547 EUR

Project DurationStart date: 1st September 2014, End date: 30th November 2015