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Marketing of Galleries and Trade of Artworks in the Czech Republic and Iceland

Department 58 – International Relations
Department 58 – International Relations


RegionNational coverage
Title of the ProgrammeCZ07 - Scholarship Programme
Title of the ProjectMarketing of Galleries and Trade of Artworks in the Czech Republic and Iceland
Project Website

Number of the ProjectEHP-CZ07-MOP-2-3182015
Project Promoter


Name of Norwegian Partner(s)

Bifröst University

Objective of the Project

"Marketing of Galleries and Trade of Artworks in Czech Republic and Iceland is focused on the educational methods of art management and cultural administration. The aim of the project is to show the similarities and differences between the Czech and Icelandic creative industry and teaching methods of marketing strategies of the fine arts. The mobility and research project between Art and Design Institut and Bifröst University proposes to organize guest lectures at the partner institution by our academic staff and specialists in art management and cultural administration Ph.D. Radka Johnova and Ph.D. Njördur Sigurjónsson. The mobility topic is concentrated on the methods and ways how schools fulfill their roles to prepare the students for career start in the art and culture branches in both countries. We propose to create a web page dedicated to this topic, which could provide a background for establishing further cooperation and research activities."


Approved grant

105 779 CZK

Project DurationStart date: 1st September 2015, End date: 31st December 2015