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Education in Theatre: support and advancement of Theatre Audience Development in Czech Republic

Department 58 – International Relations
Department 58 – International Relations


Updated 22-4-2022
  • Information update

Region National coverage
Title of the ProgrammeCulture
Title of the ProjectEducation in Theatre: support and advancement of Theatre Audience Development in Czech Republic
Number of the ProjectKU-CB1-024
Project Promoter

Association of Theatre Educators

Project Partner from Donor State


Czech Partner

Association of Professional Theatres of the Czech Republic
The Theatre Education Atelier at the National Moravian-Silesian Theatre
Janáček Academy of Music and Performing Arts in Brno, Faculty of Theatre
The National Theatre
The National Moravian-Silesian Theatre


Estimated project duration: 01/2021 – 12/2022

More Information

Target group: Management of theaters, participants of trainings, cultural and pedagogic employees, university students, present theater lectors

Web pages:

Total Eligible Costs

55 555 EUR


50 000 EUR (90 %)

Project description:

The main objective of the project is to support the efforts of the Association of Theater Educators (ATE) in the expansion and promotion of Theatre Audience Development within proffesional theatres. Within the project we will raise the awareness of the profession of theater educator and popularize it for both professional and wider public. We will support the Association of Theater Educators and its process of professionalization. The project activities will provide further professional development of already existing theater educators – members of ATE. Designed activities will provide training of new theater educators - university students and theatre professionals and it will also enable networking among theater educators and theatres.

During the project we will create strategies for theatre audience development which will be partly implemented into the theatres. We will create web platform about Education in Theatre.

The key project activities include: production of a printed and electronic version of publication called The Basics of Theatre Audience Develoment; pilot audience development programmes based in five Czech theatres; organisation of course for potential theatre educators aimed at theatre proffesionals called The Basics of Education in Theatre; realization of seminar for university students called Introduction to Theatre Audience Development; organizing six meetings providing inspiration and further education for ATE memebers; creating an interactive web platform on Education in Theatre.