Systemic change in discriminatory displaying men and women in advertising
Published
Updated 23-12-2014
- region changed
| Region | National coverage |
|---|---|
| Title of the Programme | Let´s give (wo)men a chance |
| Title of the Project | Systemic change in discriminatory displaying men and women in advertising |
| Number of the Project | 245 |
| Project Promoter |
NESEHNUTÍ Brno |
| Name of Local Partner(s) |
Open Society Advertising Standards Council (Slovakia) Council for Radio and Television Broadcasting Society for Internet Advertising |
| Objective of the Project |
The project reacts to the abundance of discriminative advertisements in the Czech public space. Sexism in advertising and media is a frequently seen, but by society so far neglected, phenomenon. Following the experience of both the project implementer and the partner organizations we choose to change the practice of supervising and self-regulatory advertising authorities that do not take advantage sufficiently of the competencies which the present legislature enables as our key goals. At the same time, we will engage the public, so that not only it learns properly about this problem, but also takes part in solving it. The project’s goal is a more sensitive judgment of sexism in advertisements by the regional trade authorities and the adoption of a media ethic codex by a number of media institutions. The project also introduces the problematic aspects of sexist advertising to the public and offers concrete possibilities and tools how to react to it. |
| Approved grant |
79 547 EUR |
| Project Duration | Start date: 1st September 2014, End date: 30th November 2015 |