Optimization Modeling and Statistical Processing for Demand Based Problems – Marketing Decision-Making Support

Dept 58 - International Relations Department
Dept 58 - International Relations Department

Published

Project
RegionZlínský region
Title of the ProgrammeCZ07 - Scholarship Programme
Title of the ProjectOptimization Modeling and Statistical Processing for Demand Based Problems – Marketing Decision-Making Support
Project Website

http://www.utb.cz/fai/veda-a-vyzkum/optimization-modeling-and-statistical-processing-for-demand

Number of the ProjectNF-CZ07-ICP-4-345-2016
Project Promoter

Tomas Bata University in Zlín

Name of Norwegian Partner(s)

Molde University College

Objective of the Project

The main goal of the project was to establish new international academic relations and to build a scientific and research team in the field of theoretical and applied economics. The team focused on the development of suitable optimization models for decision-making support on the company, managerial and customer levels. Statistical methods were used especially as a suitable tool for demand prediction. Therefore, another main idea of this project was to build on the extensive experience and synergetic knowledge of the involved parties in the development of economic-optimization problems. The project took advantage of the combination of the deep knowledge and practical competence of the Czech and Norwegian partners in the areas of economics, applied mathematics, logistics, optimization, and statistics. The result of the cooperation was a professional network among the partner organizations, with an intensive transfer of knowledge and a high integration of know-how.

Approved grant

1 025 847 CZK / 38 711 €

Project DurationStart date: 01.01.2016, End date: 30.09.2016